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电视节目收视率评价自引入以来,对于提高节目质量,促进广告经营以及推动电视节目改革发挥着重要的作用。然而相当长的一段时间内,由于收视率监管体系不够成熟以及电视媒体对于收视率缺乏正确的认识,导致其使用陷入了一定的误区,一些机构和个人受利益驱使,出现了收视率“被制造”的现象,引发了收视率的信任危机。本文论述了收视率出现危机的原因,探究科学使用收视率指标的方法。
Since its introduction, the ratings of TV program ratings have played an important role in improving the quality of programs, promoting advertising, and promoting the reform of TV programs. However, for a long period of time, due to the immature rating regulation system and the lack of proper understanding of the ratings of the television media, the use of the system landed a certain misunderstanding. Some institutions and individuals were motivated by profit and the ratings were “ Manufacturing ”phenomenon, triggered a trust crisis of ratings. This article discusses the reasons for the crisis of ratings and explores ways to use the ratings of science.