论文部分内容阅读
我国实行“邮发合一”以来,充分利用邮政点多、面广、线长的优势,使报刊发行深入群众,遍及城乡,发行量几十倍、上百倍地增长。实践证明,“邮发合一”的方向是正确的。但是,在当前社会主义两个文明建设飞跃发展的新形势下,报刊发行工作跟不上形势发展,出现了许多新的问题。如“预订预收”,限制过死;投递力量不足,无法直投到户;“长订长收”,增加读者负担;零售点少货少,读者买不到所需报刊;忽视市场预测,报刊不能适销对路,既有紧俏“商
Since the implementation of “postal and postal system integration” in our country, we have made full use of the advantages of postal points, broad areas and long lines, making the circulation of newspapers and periodns accessible to the masses throughout the urban and rural areas with a circulation of dozens of times and a hundredfold increase. Practice shows that the direction of “mail and one post” is correct. However, under the new situation of the rapid development of the two civilizations of socialism, press distribution can not keep up with the situation and many new problems have emerged. Such as “booking pre-paid”, the limit is too dead; delivery strength is insufficient, can not be directly cast to households; “long set long receive” to increase the reader burden; less retail outlets less readers can not buy newspapers and magazines; ignore market forecasts, newspapers Not marketable, both tight "business