一个金色创意的诞生——启东盖天力保健公司开发“还尔金”纪实

• 作 者: 韩文根
• 出 处: 广告大观
• 发表日期: 1996年12期
• 关键词: 启东 保健品公司 盖天力 营销经验 营销手段 高人一筹 槐耳 营销产品 医学专著 德固

当今的保健品市场,可谓是一个枪林弹雨,战火纷飞的战场,生产厂家、经销商家都使出了浑身解致,试图在这硝烟弥漫的疆场上争得一席之地,然而,真正的如愿者并不多。但是,“还尔金”却是个大大的例外,它在短短的几个月时间内,奇迹般地占领了全国20多个省市的市场,和“太阳神”、“三株”等著名品牌相比,“还尔金”的起步算得上是个高高的撑杆跳,令同

Today’s health care products market, can be described as a bullet, war-torn battlefield, manufacturers, dealers have resorted to the whole home solution, trying to gain a place in the smoke filled the battlefield, however, the real wish is not much . However, “Hur Er Kim” is a big exception. Within a few months, it has miraculously occupied the markets of more than 20 provinces and cities in the country and is famous for such as “Apollo” and “Three Stations.” Compared to the brand, “also Seoul” starting to count as a tall pole vault, same