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一、名震郑州 1989年5月6日早晨9点,郑州二七广场。32岁的总经理王遂舟宣布:亚细亚商场正式开业! “亚细亚”的意思是太阳升起的地方。商场门口上方的场徽是一轮燃烧的太阳,向四周喷吐着不规则的火焰,红得灼人,野得发狂,它体现了正值人生鼎盛时期的王遂舟那勃勃雄心:一年名震郑州,二年冲出河南,三年名扬全国。亚细亚是一个股份制形式的集体企业,没有上级主管部门,没有靠山,也没有铁饭碗,与相邻几家商场比,许多方面处于劣势。那么,亚细亚靠什么去和别人竞争?
First, the name Zhen Zhengzhou on May 6, 1989 at 9 o’clock in the morning, Zhengzhou Erqi Square. Wang Si Zhou, the 32-year-old general manager, announced that the Asian shopping mall was officially opened! “Asia ” means the place where the sun rises. The emblem above the entrance of the shopping mall is a round of burning sun, spouting irregular fire to the surroundings, scorching reds and wild wilds. It embodies the ambitious ambition of Wang Sui-zhou at its peak: one year Zhengzhou Two years out of Henan, three famous throughout the country. Asia is a joint-stock collective enterprise. There are no superior authorities, no backing and no iron rice bowl. Compared with several neighboring shopping centers, Asia is inferior in many aspects. So what is Asia’s competition with others?