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策划的最终目的,是为了取得经济效益与社会效益。在一份具体的策划稿中,这两个效益就表现在目标的制定上。制定目标,有时虽然也表现为较为宏观与广义的一些原则和意义,但此类语句不宜过多,应将其具体地细化为各种分类目标。一般来说,策划目标的制定,可用两种分类法。一是将总目标分化为经济目标、政治目标、社会目标、文化目标、品牌目标等。经济目标围绕资金做文章;政治目标和社会目
The ultimate goal of planning is to achieve economic and social benefits. In a concrete plan, these two benefits are reflected in the goal formulation. Although the goals are formulated sometimes, though some principles and meanings are more macroscopically and broadly expressed, such sentences should not be excessive and should be concretely classified into various classification objectives. In general, the formulation of planning goals, there are two taxonomies. First, the overall goal of differentiation into economic goals, political goals, social goals, cultural goals, brand goals and so on. Economic objectives make a fuss about money; political goals and social goals