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1998年从朱镕基总理讲的一句话中发现了指甲钳商机,几年时间梁伯强就把“非常小器·圣雅伦”做成中国指甲钳第一大品牌,进入世界前三甲,一个小小的指甲钳创造了逾亿元的产值。当整个指甲钳行业处于品牌混沌时,梁伯强提出了做百年品牌的计划,“非常小器”并不小器。在许多企业挣扎于高科技,在新经济中四处碰壁时,梁伯强却在小商品里做大品牌,在低价值中创造高利润。
In 1998, Premier Zhu Rongji found a nail clipper business opportunities, a few years ago Liang Boqiang put “a very small device St. Allen” made the largest brand in China nail clippers, into the top three in the world, a small Nail clippers have created more than 100 million yuan output value. When the entire nail clippers industry is in brand chaos, Liang Boqiang made a plan to make a hundred-year brand, “a very small device” is not a small device. While many companies are struggling with high technology and run into trouble in the new economy, Liang Boqiang has made a big brand in small commodities and created high profits at a low price.