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我们在探索新闻改革过程中,议论了这么一个问题:工厂生产物质产品,要讲经济效益;报纸是精神产品,也应该讲求宣传效益。提高宣传效益,是新闻改革的重要课题。我们报纸探索新闻改革,是从党的十一届三中全会前后开始的。粉碎“四人帮”不久,报纸批判了“四人帮”的“造谣新闻”,开始扭转了“假、大、空”的宣传作风,逐步取得了读者的信任。但是,读者仍然认为报纸“没有看头”,批评报纸“天天都是老三篇”(一个版三篇长报道),“报纸杂志化,新闻文章化”,“新闻无事实,读报读标题”(看了标题就晓得你
During the course of our exploration of the news reform, we discussed such a question: Factories produce material products with economic benefits; newspapers are spiritual products; and they should also emphasize publicizing the benefits. Improving the effectiveness of publicity is an important issue for news reform. Our newspaper’s exploration of news reform started before and after the Third Plenary Session of the 11th CPC Central Committee. Shortly after smashing the “Gang of Four,” the newspaper criticized the “gang of four’s” “rumor journalism” and began to reverse the publicity style of “fake, big and empty” and gradually gained the trust of the readers. However, the readers still think that the newspapers “do not make sense of the past”, criticize the newspapers “the youngest articles” (one edition of three long reports), “newspaper magazine, news articles”, “news without facts, read newspaper headlines ”(Know the title I know you