论文部分内容阅读
怎么才能跳出这种鱼和鱼的竞争?很显然,就是让鱼飞起来,其逻辑是既要跳出鱼,让鱼变成鹰,尔后再让鱼飞起来,超越天敌老鹰,演变成一种更加强大的鹰鱼。青岛啤酒选择了到2014年实现销量千万吨的跨越式目标,这是在“局内”优势位置上的一种选择智慧。只有销量超过千万吨,才能在中国啤酒行业定格的大棋局中掌握主动权,游刃自如发挥青啤的能力,获取前期100多年的投入,因而才有可能拥有真正的丰收。“千万”不是一个数字,而是一个
How can we jump out of this competition between fish and fish? Obviously, let the fish fly, its logic is to jump out of the fish, let the fish into an eagle, then let the fish fly, surpassing the predators Hawk, evolved into a more powerful Eagle fish. Tsingtao Brewery has chosen to achieve the leap-forward goal of 10 million tons of sales by 2014, which is a wisdom of choice in the superior position of “bureau”. Only sales of more than 10 million tons in order to grasp the initiative in the Chinese beer industry set the grid, abilities to play Tsingtao Brewery ability to obtain the previous 100 years of investment, which may have a real bumper harvest. “Tens of millions ” is not a number, but one