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俗话说,好马不吃回头草。而飞利浦却在阔别了几年之后,重返光存储市场。人们不禁有了疑问:飞利浦虽然在20世纪90年代的光驱市场上显赫一时,但现在重新大规模进入中国市场,在竞争激烈的光存储市场中飞利浦会有几分胜算?飞利浦资料储存事业部亚太区业务处总经理刘大宏认为,进入中国市场时间虽短,但是在国际市场属于第一阵营的飞利浦,在品牌、研发、产品生产以及渠道体系等方面拥有综合的竞争实力,因此对中国市场充满信心。目前只读型光存储设备在国外的市场占有率为58%左右,刻录机已经得到广泛普及和应用。而国内只读型光存储设备市场份额高达75%左右,但刻录机产品的应用正呈现出快速增长的态势。飞利浦光存储将中国中、小型企业及 DIY 市场视为其主力市场,希望将其整合,
As the saying goes, a good horse does not eat back grass. Philips returned to the optical storage market after a lapse of a few years. One can not help but wonder: Although Philips was prominent in the optical drive market in the 1990s, it is now back in the Chinese market to make a fortune in the competitive optical storage market. Philips Materials Storage Asia Pacific Liu Dahong, general manager of the district business office, believes that entering the Chinese market for a short time, Philips, which belongs to the first camp in the international market, has comprehensive competitiveness in terms of brand, R & D, product manufacturing and channel system, and therefore has full confidence in the Chinese market. . At present, the market share of read-only optical storage devices in foreign markets is about 58%, and the recorder has been widely popularized and applied. The domestic market share of read-only optical storage devices is as high as 75%, but the application of burner products is showing a rapid growth trend. Philips Optical Storage will be China’s small and medium enterprises and DIY market as its main market, hoping to integrate,