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近年来,以互联网为代表的新兴媒体以其强大的内容聚集能力和用户聚集能力,从根本上改变了传媒行业的格局。相对于传统纸媒而言,新兴媒体以双向或多向传播为基本理念,以互动为主要特征,极大地适应与满足了新的社会转型期不断增长的信息需要,改变了人们长期以来受制于传统媒体单向传播方式的局面。因而短短十几年时间内,互联网已经成为了受众增长速度最快的媒体,深刻影响着人们的生产方式、生活方式、思维方式和思
In recent years, the emerging media represented by the Internet has fundamentally changed the pattern of the media industry with its strong capability of gathering content and gathering users. Compared with the traditional paper media, emerging media take two-way or multi-directional communication as the basic concept. With interaction as the main feature, it greatly adapts to and satisfies the growing information needs in the new social transition period, and changes people’s long-term restraint from tradition Media one-way communication situation. As a result, within a decade or more, the Internet has become the media with the fastest growing audience and profoundly affecting people’s modes of production, their life style, thinking modes and thinking