论文部分内容阅读
发现十大客户发展问题通过对客户的新增来源和离网去向进行分析,找出了绝大部分客户的来源和流向,进而引发该省运营商认识到其客户发展过程中存在的十大问题。例如,某地市客户入网后当月离网的客户占比在50%以上,而且这些客户的入网渠道大都集中在某几个指定专营店;某个以农业为主要产业的地区,新增用户并且经常在城市通话的客户数是新增并且经常在农村通话客户的多倍;某地区重入网用户比例偏高等。引发发展策略研究新增来源和离网去向分析发现的十大客户发展问题,引发了该省公司对于其客户发展策略的研究,主要从品牌形象宣传、资费策略、渠道管理、客户忠诚度计划,农村市场等细分市场发展等方向入手,研究现有策略的市场有效
Discovering Top Ten Customer Development Issues By identifying new sources of customers and where they are off-site, we identify the source and direction of the vast majority of customers, which in turn triggers the province’s operators to recognize the top ten issues in the development of their customers . For example, a certain city customers accounted for more than 50% of customers leaving the network in the same month after entering the network, and most of these customers’ access channels are concentrated in a few designated franchised stores; in some areas where agriculture is the major industry, new users are added The number of customers who frequently talk to cities in the cities is new and often times the number of customers who call in rural areas; the proportion of re-entry users in a certain area is relatively high. The research on the top ten clients that triggered the discovery of new sources of origin and off-destination analysis triggered the research of the province’s strategies for its clients. The research focused on brand image promotion, pricing strategy, channel management, customer loyalty program, Rural markets and other market segments such as the direction of development to study the existing market strategy effective