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本文以浙江农林大学电子商务专业为研究对象,通过问卷调查、访谈等形式了解该校电子商务综合实习的开展现状,结合学校及专业实际,提出了通过加强CES沟通(企业、学校、学生三方沟通)改进综合实习的思想,并给出了搭建校企沟通平台、校方发放问卷、鼓励学生主动入企等具体的改进方法。
This essay takes Zhejiang University of Agriculture and Forestry E-commerce as the research object, and through questionnaires and interviews to understand the current situation of the e-commerce comprehensive practice in the university. According to the actual situation in schools and professions, this paper puts forward some suggestions to strengthen the CES communication (enterprises, schools, ) To improve the idea of comprehensive internship, and gives concrete methods for improving the communication platform between school and enterprise, issuing questionnaires to schools and encouraging students to enter the enterprise initiatively.