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标杆房地产企业,如何做到产品快速复制的同时又能兼顾做到强有力的成本管理,是当前众多房地产企业工程成本管理方面急需盼求的“处方”。万科作为标杆房企的典型,无疑其最大优势就是其规模性,即其追求美国普尔特模式,提高周转率的方式来迅速扩大市场份额。本文就以标杆房企的成本管理为事例,提出了标杆房地产企业工程成本管理的核心要素。
Benchmark real estate enterprises, how to do a rapid copy of the product at the same time be able to do both to achieve a strong cost management, the current number of real estate business project cost management urgently needed “prescription ”. Vanke as a benchmark for the typical housing prices, no doubt its biggest advantage is its size, that is, its pursuit of the United States Pulutt mode, improve the turnover rate of ways to rapidly expand market share. In this paper, benchmarking the cost of housing prices as an example, put forward the benchmark real estate business cost management core elements.