论文部分内容阅读
再同外资同行业公司的对抗中,我国民营市场调查行业始终处于守势,一律跟风发展节奏被无序扰乱。在21世纪的前两个念头,以大数据、移动互联为代表的新兴技术带来的更是一种思想结构的变革。如凯文凯利在《失控》中所指出的,传统消费者已经不满足于被动接受商品,逐渐转变身份为一种价值创造型消费者。秦失其鹿,天下逐之。民营调查企业对这一新局面新趋势的把握可以革除旧制之弊,对“转身困难”的“传统大家伙们”实现超越,拿到通往新世界的船票。
In the confrontation with the foreign-funded companies in the same industry, the private-sector market research industry in our country has always been on the defensive, and all the follow-up to the development of the wind industry has been disrupted. In the first two thoughts of the 21st century, the emerging technology represented by big data and mobile Internet has brought about a change in ideological structure. As Kevin Kelly pointed out in “Out of Control,” traditional consumers are no longer content with accepting goods passively and changing their status as a value-creating consumer. Qin lost its deer, the world by the game. The investigation by private-run enterprises of the new trend of the new situation can get rid of the disadvantages of the old system and surpass the traditional big guys who turned difficult, and get the tickets to the new world.