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质量管理与品牌建设相辅相成、相互促进,高品质的产品和良好的品牌形象可极大的提高企业的社会影响力,形成品牌忠诚,促进企业的市场销售。质量与品牌代表了企业和企业产品的品质和内涵。是企业管理品质、核心竞争力、产品质量、产品工艺、售后服务和附加值等的综合体现,只有持续提升公司质量管理和品牌建设,才能使企业永葆青春,不断增强企业的核心竞争力。
Quality management and brand building complement each other, promote each other, high-quality products and a good brand image can greatly enhance the social influence of enterprises, the formation of brand loyalty, and promote enterprise marketing. Quality and brand represent the quality and connotation of the enterprise and enterprise products. It is a comprehensive manifestation of the quality of enterprise management, core competitiveness, product quality, product technology, after-sales service and added value. Only by continuously improving the company’s quality management and brand building can enterprises keep their youth forever and their core competitiveness continuously enhanced.