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始于美国华尔街的金融危机,对媒体业也形成了严重冲击。那么经济危机对陕西电视台的广告业务会有哪些影响,我们又如何应对呢?一、金融危机对广播电视业广告业务的影响实力传播认为:受金融危机的影响,全球广告市场2009年的增幅为4%,该数字低于其前期发布的6%。2009年上半年广告市场形势严峻,后半年温和增长,2010年增幅为5.5%。尼尔森公司对亚洲广告客户的一项最新调查发现,大多数企业预
The financial crisis that began on Wall Street in the United States has also had a severe impact on the media industry. So what impact will the economic crisis have on the advertising business of Shaanxi TV Station? How do we deal with it? First, the impact of the financial crisis on the advertising business of radio and television industry The dissemination of power means that due to the financial crisis, the global advertising market increased by 4 %, Which is less than 6% of its previous release. In the first half of 2009, the advertising market was in a severe situation with moderate growth in the second half of the year, an increase of 5.5% in 2010. A recent Nielsen survey of advertisers in Asia found that most businesses pre-empt