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《创新管理:赢得持续竞争优势》(第三版)预计2016年7月由北京大学出版社出版,ISBN为978-7-301-27128-5/F·4511。主编为陈劲(清华大学经济管理学院教授、教育部长江学者特聘
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《创新管理:赢得持续竞争优势》(第三版)预计2016年7月由北京大学出版社出版,ISBN为978-7-301-27128-5/F·4511。主编为陈劲(清华大学经济管理学院教授、教育部长江学者特聘教授、清华大学技术创新研究中心主任)、郑刚(浙江大学管理学院管理科学与工程学系副主任、博士生导师)本书立意新颖,理论与实践并重,适合作为高等院校创新管理相关课程的教材,也可供企业高管、创新管
Innovative Management: Winning the Continued Competitive Advantage (Third Edition) is expected to be published by Peking University Press in July 2016 at ISBN 978-7-301-27128-5 / F.4511. Edited by Chen Jin (Professor of Economics and Management School of Tsinghua University, Professor of Cheung Kong Scholar of the Ministry of Education, Director of Technology Innovation Research Center of Tsinghua University), Zheng Gang (Associate Director and PhD Supervisor, Department of Management Science and Engineering, School of Management, Zhejiang University) Innovative intentions, both theory and practice, suitable as a course of innovation management in higher education teaching materials, but also for business executives, innovation management
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