长征时期国共两党意识形态宣传工作的历史比较及当代启迪

• 作 者: 莫东林 庞虎
• 机 构: 厦门大学马克思主义学院,
• 出 处: 厦门特区党校学报
• 发表日期: 2017年02期
• 关键词: 宣传工作 国共两党 历史比较 说服教育 符号传播 红色区域 传播模式 舆论导向 宣传模式 新闻舆论

长征时期,国共两党都非常重视意识形态的宣传,但由于双方在视野上存在权力至上与民族视野的分歧、立场上存在一党之私与大众之利的差异、取向上存在旧秩序与新中国的对立,最终走向了不同的结局。新时期的意识形态宣传,应总结历史,立足现实,以说服教育为基础,以群众利益为核心,以正面熏陶为主导,不断开辟马克思主义意识形态宣传的新局面。

During the period of the Long March, the KMT and CPC both attached great importance to the propaganda of ideology. However, due to the divergence of power supremacy and national perspective in both the KMT and the CPC, there are differences in interests between the one party and the public and the public in the standpoint, and the old order and the new one exist in the orientation China’s opposition eventually led to a different outcome. The ideological propaganda in the new period should sum up history, base itself in reality, take persuasion and education as the basis, take the interests of the masses as the core, take the positive influence as the guide, and constantly open up a new situation in propagating Marxist ideology.