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当前,以新技术为支撑的社会化新媒体快速崛起,对我们的生产生活、价值观念以及文化构建都产生了较大影响和冲击。因此加强新媒体学习和研究、深化对新媒体传播规律以及网络文化的认识,利用新媒体进行我舟山文化的推广和宣传,加快构建社会主义先进的舟山文化推广已经成为我们当前面临的重要课题。本文就在移动互联网时代,如何利用社会化新媒体,引导群众树立健康的社会主义世界观和人生观,倡导群众建立保护和传扬舟山海洋文化的责任意识,从而将舟山的特色海洋文化推广到全国乃至全世界,的意义和推广方式进行探讨分析。
At present, the rapid rise of socialized new media supported by new technologies has had a great impact and impact on our production, life, values and culture. Therefore, strengthening new media learning and research, deepening the understanding of new media law and network culture, using new media to promote and publicize Zhoushan culture, and accelerating the construction of socialist advanced Zhoushan cultural promotion have become an important issue that we now face. In this era of mobile Internet, how to use socialized new media to guide the masses to establish a healthy socialist outlook on society and life and advocate the masses to establish a sense of responsibility to protect and promote Zhoushan marine culture, so as to promote Zhoushan’s special marine culture to the whole country and even The world, the significance and promotion methods to explore and analyze.