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我国的图书出版行业自改革开放以来,随着经济增长、文化繁荣、科技进步、社会发展,实现了较快增长,现在全国每年出版图书二十多万种,产值达六百多亿元,取得了较大的成绩。但另一方面,由于我国的图书出版行业正处在由计划经济向市场经济转轨,由卖方市场向买方市场转化的过程中,在快速发展中也出现了许多新的问题,主要表现在图书质量整体下滑、出版结构失衡、市场秩序较为混乱等。如何正确分析和解决这些问题,在很大程度上关系到出版社的生存和发展。我们认为,出版社要在激烈的竞争环境中获得竞争优势和快速发展,加强图书质量管理,重视出版社品牌建设是最根本的一条。
Since the reform and opening up, China’s book publishing industry has witnessed rapid growth with economic growth, cultural prosperity, scientific and technological progress and social development. At present, over 200,000 kinds of books are published throughout the country and the output value reaches over 60 billion yuan, A larger result. However, on the other hand, due to the fact that the book publishing industry in our country is in the transition from a planned economy to a market economy and from a seller’s market to a buyer’s market, many new problems have arisen in the rapid development, mainly in the book quality The overall decline, the publishing structure is unbalanced, the market order is more chaotic and so on. How to correctly analyze and solve these problems is to a large extent related to the survival and development of publishing houses. We think it is essential for publishers to gain competitive advantage and rapid development in a fiercely competitive environment, to strengthen the management of book quality and to emphasize the brand building of publishers.