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报纸广告的经营管理体制是为报业经济服务的,不管怎么变,它都要适应报业经济的发展,并要随着报业经济的发展而发展,这是搞好报纸广告经营工作的一个基本原则。在这个原则的指导下,齐鲁晚报从1993年开始在广告经营管理体制上进行五次重大改革,就如五次浪潮一样,推动着齐鲁晚报社广告收入持续高速增长,也探索出了一套行之有效的广告经营管理模式。
Newspaper advertising management system is to serve the newspaper economy, no matter how changed, it must adapt to the development of the newspaper economy, and with the development of the newspaper economy and development, which is doing a good job in newspaper advertising business The basic principle. Under the guidance of this principle, the Qilu Evening News started five major reforms in its advertising management system since 1993, just as the five waves promoted the continuous high-speed growth of advertising revenue in Qilu Evening News and also explored a set of lines The effective advertising management model.