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现代奥运发展到今天,以文化为核心的人文奥运意味愈加浓厚,各个国家、尤其主办国,无不希望借此机会展示自己美好的形象。每届奥运会时间是短暂的,但伴随奥运所向世界推荐的各种优秀品牌,却可以由此得到升华甚至长久传播。作为一个盛产品牌的城市,青岛无疑有着许多值得国人骄傲和值得向世界推介的品牌企业和产品,特别经过全球化竞争历练的奥运赞助商海尔和青岛啤酒,理应成为国家的荣耀。
As the modern Olympic Games develops today, the culture-centered humanistic Olympics means more and more intense meanings. All countries, especially host countries, all hope to take this opportunity to showcase their beautiful images. Each Olympic Games time is short, but with the Olympic Games recommended to the world all kinds of excellent brands, but can be sublimated or even long-term communication. As a brand-name city, Qingdao undoubtedly has many brand enterprises and products worthy of national pride and worth introducing to the world. In particular, Olympic sponsors Haier and Tsingtao Brewery, which have experienced global competition, should become the glory of the country.