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通用汽车借助《变形金刚》的宣传,无疑又是一次成功的植入性营销。广告业者为何频频在电影上面投入如此之大的心血?道理很简单——观众在电影的播放过程中逃不脱广告的包围,这样让“受众”准确地“吞食”下那些新鲜产品。
General Motors with the “Transformers” publicity, is undoubtedly a successful implantable marketing. Why do advertisers frequently spend so much effort on movies? The reason is simple - the audience can not escape the advertisement in the process of playing the movie, so that the audience “” accurately “devour ” under those fresh product.