论文部分内容阅读
在当下电商泡沫泛滥,并逐一破灭的情况下,《三双鞋》向人们揭示了成功电商不可或缺的决定因素。在运营纯粹的B2C电子商务企业的过程中会遇到很多始料不及的困难,美国著名鞋类B2C站点Zappos.com(美捷步)的创建者谢家华的自传《三双鞋》,向人们展示了电商在发展中会遇到哪些困难及如何克服这些困难。Zappos.com值得骄傲,它有很多东西值得国内同行学习:1.它是全世界最大的销售鞋子的B2C站点,成立时间短却很早就实现了赢利。2008年
In the current e-commerce bubble flooding, and one by one the case of the burst, “three pairs of shoes” to reveal the people an indispensable determinant of successful business. In the operation of pure B2C e-commerce business will encounter many unexpected difficulties, the famous American footwear B2C site Zappos.com (Mei Jie step) founder Xie Jiahua’s autobiography “three pairs of shoes” to show people What are the difficulties that e-commerce companies will encounter in their development and how to overcome these difficulties? Zappos.com is proud to have a lot to learn from its domestic counterparts: 1. It is the largest B2C site in the world to sell shoes, short in time to profitability. Year 2008