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营销行业的并购近两年持续升温,中国本土的广告集团也在逐渐形成。目前已经形成了“北蓝标,南省广”的两大本土营销集团格局。就在2014年的11月1 9日,广东省广告股份有限公司宣布并购上海恺达广告有限公司(“Energy Source安瑞索思”),曾经的老牌数字营销公司也开始拥抱营销集团,共同开拓数字营销上下游资源。拓展营销方式,推进多元化发展从201 3年起,广告代理公司的发展面临着种种创新与变革,对于广告代理公司而言,不得不面临规模扩张和结构升级所带来的重新洗牌,同时这也蕴含着无限机遇和更大挑战,在
M & A in the marketing industry continued to heat up in the past two years, and local ad groups in China are gradually forming. Has now formed a “North Blue, Southern Province, Canton ” two major local marketing group pattern. On November 19, 2014, Guangdong Advertising Co., Ltd. announced the acquisition of Shanghai Qantas Advertising Co., Ltd. (“Energy Source”). Once established digital marketers began to embrace the marketing group, Common development of digital marketing upstream and downstream resources. Expand Marketing and Promote Diversified Development Since 201 3, the development of advertising agencies is facing various innovations and changes. As for advertising agencies, they have to face reshuffling due to scale expansion and structural upgrading. At the same time, This also implies unlimited opportunities and greater challenges at