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信托企业获准建立营销中心以来,实践层面已多有尝试,但因种种缘由,效果并不理想。泛资管时代的到来,银行、券商、保险、基金……的无情挤压,让信托企业对专属直销能力的需求变得愈发现实、急迫。本文应用营销理论与方法,对信托企业有效借力沟通组合决策,快速提升自身直销力进行了系统、深入的专题研究。
Trust companies have been allowed to establish a marketing center, the practice has been more than try, but for various reasons, the effect is not satisfactory. The era of pan-funded pipe, bank, brokerage, insurance, fund ...... The relentless squeeze, so that the trust business on the demand for exclusive direct marketing capabilities become more realistic and urgent. This article applies marketing theories and methods to carry out a systematic and in-depth research on the effective leveraging of trust enterprises in decision-making and quick promotion of their direct sales force.