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周伟中央人民广播电台广告经营中心主任周伟,身兼中央电台财经办公室主任、央广传媒发展总公司副总经理、央广传媒发展总公司广告分公司总经理等职,为中央电台产业发展和广告经营做出了十分突出的贡献。自周伟2008年全面负责中央人民广播电台中国之声广告经营以来,中国之声广告收入连续多年平均增速40%。周伟独创性地提出了一系列广播广告经营理论,使广播广告在与新媒体及电视的竞争中发挥
Zhou Wei, director of the Central People’s Broadcasting Station Advertising Center, is also the director of the CFO Office of CCTV, deputy general manager of CCTV Media Development Corporation and the general manager of the advertising branch of CCTV Media Development Corporation. And advertising has made a very prominent contribution. Since Zhou Wei was fully responsible for the CNN China Voice Advertising operation in 2008, China Voice Advertising revenue has enjoyed an average growth rate of 40% for many years in a row. Zhou Wei creatively put forward a series of theories on the management of radio advertisements to make radio advertisements play in the competition with new media and television