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在媒体融合的市场,市场环境就是我们每个人的朋友圈,朋友圈里有谁就决定了我们和谁打交道,在此过程中,如何快速地通过搞事情吸引朋友圈里所有朋友的注意力,并且把事情做成,应该是眼前很多人必须要面对的课题。在媒介营销领域,“注意力经济”“影响力经济”是我们最常提到的名词。简单来说,就如同电视台做广告,观众看到广告就产生了注意力经济,而如果观众因此购买了商品,甚至成为该商品的忠实用户,那就产生了影响力经济,这是所有金主都梦寐以求的结
In the market of media convergence, the market environment is the circle of friends of each of us. Who determines who we are dealing with in the circle of friends? In the process, how to quickly attract the attention of all the friends in the circle of friends through things, And to make things, it should be a lot of people must face the problem. In the field of media marketing, “attention economy ” “influence economy ” is our most commonly mentioned term. Simply put, like advertising on television, viewers see an advertisement that generates an economy of attention, and if viewers therefore buy and even become loyal users of the product, then an influential economy is created, All the dream of knot