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产品放入式广告正越来越多地、不经意地出现在我们的生活中。在冯小刚2004年的贺岁片《手机》热映时,许多观众都注意到了,某品牌手机作为道具,在影片中出尽了风头。这就是产品放入式广告的一个典型例子。产品放入式广告作为一种新型营销传播方式,近年来日益受到国内外业界的重视,被众多企业竞相运用。可以说,产品放入式广告正越来越多地、不经意地出现在我们的生活中。
Product placement ads are appearing more and more inadvertently in our lives. In Feng Xiaogang’s 2004 New Year film “mobile” hot, many viewers have noticed that a certain brand of mobile phones as a prop in the movie came out of the limelight. This is a typical example of product placement ads. As a new type of marketing communication, product placement advertisement has been paid more and more attention by domestic and foreign industries in recent years and is used by many enterprises. It can be said that product placement ads are more and more, inadvertently appear in our lives.