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少盯同行群体,多盯消费群体。运用“商眼”捕捉“商机”,即通常说的“市场调研”,首先要有个着重点。有资料表明,国内企业的市场调查,百分之八十以上的注意力集中在同行同业、同类产品上,只有少量注意力放在消费现状、心态和趋向上,所以总是一哄而上,迫风逐浪,甚至互相攀比,结果往往产品过剩被“套牢”。而海尔集团则“把用户的难题当作自己的课题”,其品种总量达4000多种的海尔冰箱,以“千
Fewer stare counterparts, multi-stare consumer groups. Use “business eyes” to capture “business opportunities”, that is, the usual “market research”, we must first have a focus. Data show that the market survey of domestic enterprises, more than 80 percent of the attention focused on the same industry peers, similar products, with only a small amount of attention to the status of consumption, attitude and trend, so always rushes into mass action, Forced by the waves, or even compete with each other, the result is often excess product was “stuck.” The Haier Group is “the user's problem as their own topics,” the total amount of more than 4,000 species of Haier refrigerator, "Thousand