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蓝印花布作为中国传统印染工艺之一,风格朴实清新,源于秦汉,于明清时期达到顶峰。创新呈现方式、扩大消费市场以及利用新媒体时代的优势进行宣传推广、是对其精华的提炼以及对现代社会消费模式认同,更是对其文化、历史的传承。这样有利于促进蓝印花布的发展和成长,并在一定程度上丰富了当代人的物质和精神生活。
As one of the traditional printing and dyeing techniques in China, blue printed cloth is simple and fresh in style, originating from the Qin and Han dynasties and reaching its peak during the Ming and Qing Dynasties. Innovating the way of presenting, expanding the consumer market and utilizing the advantages of the new media era for publicity and promotion are the refinement of its essence as well as its recognition of the pattern of consumption in the modern society. It is also the transmission of its culture and history. This is conducive to promoting the development and growth of the blue calico, and to a certain extent, enriched the material and spiritual life of contemporary people.