论文部分内容阅读
对于一个卫视来说,要完成一个持续长达7天,持续150个小时,35个时段,6个创新节目的直播,是否符合电视的发展规律,考量指标合格吗?为六家企业深度定制的节目,是否干扰了观众的收视习惯,强暴观众的眼球,能达到预期效果和目的吗?带着一系列问题,我打开了这个案例……从电视的收视节点上看,除了四年一届的奥运会,世界杯这种运动赛事动用集团化跨界跨国作业外,国内卫视直播总跨度长达150小时的还属首次,我担心的是:直播的粘性和效率,也担心广告主的利益能否正真体现。
For a satellite, to complete a continuous up to 7 days, lasting 150 hours, 35 hours, 6 innovative live shows, whether in line with the development of television law, to measure the indicators pass it? Deep customization for the six companies Program, whether the interference of the audience’s viewing habits, raging the audience’s attention, to achieve the desired effect and purpose? With a series of questions, I opened the case ... ... TV ratings from the point of view, in addition to the four-year term For the first time in the Olympic Games and the World Cup this group of athletes took advantage of cross-border cross-border operations, the total duration of domestic live TV broadcasts was as long as 150 hours. What worries me is this: the stickiness and efficiency of live broadcasts and the interests of advertisers Really reflect.