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目前,广告仍然是区域电视台经营的主要收益来源。对于电视媒体的后产品、衍生产品和相关产品的开发还不够。而被视为我国电视经济新增长点的付费电视,还没有取得核心业务的地位,还不能利用品牌栏目、精品影视剧、知名主持人等,进行音像产品、图书报刊、互联网交互等多种形式进行开发。区域电视台的经营只能依赖广告来支撑。总的来讲,区域电视台的经营瓶颈,最主要的是盈利模式的单一,其主要表现为:
At present, advertising is still the main source of revenue for the operation of regional television stations. Development of derivatives and related products is not enough for the post-production of television media. The pay TV, regarded as the new growth point of China’s television economy, has not yet gained the status of a core business. It can not take advantage of brand columns, fine film and television shows, well-known moderators, etc. to carry out various forms of audiovisual products, books and periodicals and the Internet. Development. Regional television business can only rely on advertising to support. Generally speaking, the main bottleneck of regional TV stations is the single mode of profit-making. The main manifestations are as follows: