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30年前,《第三次浪潮》石破天惊地预言信息社会的来临。20年前,中国成为第77个拥有互联网的国家。2014年,逾6亿网民,5亿手机网民的数据,让中国当之无愧加冕新媒体用户第一大国。从“铅与火”到“光与电”再到“数与网”——媒体技术的迅猛发展,不仅极大改变着新闻生产方式,也不断刷新着媒体格局和舆论生态。无论承认与否,新媒体跻身主流媒体队伍已是大势所趋。与新媒体崭露头角蒸蒸日上相对应的,是传统媒体的戒骄戒躁力争上游。
Thirty years ago, the “third wave” was astonishing prediction of the advent of the information society. Twenty years ago, China became the 77th country with Internet access. In 2014, the data of more than 600 million Internet users and 500 million mobile Internet users made China well-deigned the largest power user in new media. From “lead and fire” to “light and electricity” to “number and network” - the rapid development of media technology has not only greatly changed the mode of production of news, but also constantly refreshed the media landscape and media Ecology. Whether recognized or not, the new media among the mainstream media team is the trend of the times. Corresponding to the rising popularity of new media, it is the traditional media’s arrogance and impetuosity that strive to reach the upper reaches.