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我国加入WTO后,随着寿险市场主体的不断增多,发展空间也将逐步变小,因此,服务水平必将成为寿险公司竞争、发展的关键所在。一、新形势下,服务品质的优劣必将成为寿险行业竞争和发展的关键保险业按照产业划分标准属于第三产业的生产服务领域,这一性质决定了寿险公司经营目标中“服务”是发展的核心环节。我国正式加入WTO后,保险业将住未来几年内全向开放,寿险市场的主体将不断增加,如何培养企业的核心竞争力成为各公司关注的焦点。提高寿险公司的服务品质则是培养企业的核心竞争力的
As China’s accession to the WTO, as the main body of life insurance continues to grow, the space for development will gradually become smaller. Therefore, the service level will surely become the key to the competition and development of life insurance companies. First, under the new situation, the pros and cons of service quality will surely become the key to the competition and development of the life insurance industry. The insurance industry belongs to the production service field of the tertiary industry according to the standard of industrial division. This nature determines that the “service” of the life insurance company’s business objective is The core of development. After China’s accession to the WTO, the insurance industry will be fully open to the public in the next few years. The main body of the life insurance market will continue to grow. How to cultivate the core competitiveness of enterprises has become the focus of attention of various companies. To improve the service quality of life insurance companies is to cultivate the core competitiveness of enterprises