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一 去年三月底四月初,全国各大报纸都相继以“东方风来满眼春”为大标题,刊登了深圳特区报记者陈锡添采写的有关邓小平同志1月份在深圳视察的长篇通讯。题目字字珠玑,韵味深长,给人以春意盎然催人振奋的美感,大有让人不忍释手、卒读方快的强烈吸引力。作者以唐代诗人李贺诗《江南府试十二月乐词·三月》中的咏春名句为标题,报道邓小平同志视察深圳,吹来加快改革步伐春风的内容,使题文达到高度的和谐统一,是一篇不可多得的优秀通讯。 一篇文章的吸引力及所产生的社会效应,内容固然最重要,但标题也有着十分重要的作用。内容再好,也要看了文章才能了解到,而怎么能像磁石一样一下子抓住读者,吸引人细细读下去,标题的优劣尤为关键。
One by the end of March last year and the beginning of April, all major newspapers in the country have titled “Oriental Spring with Eyeful Spring” as the headline, publishing a long article about Comrade Deng Xiaoping’s inspection in Shenzhen in January by Shenzhen Special Zone Daily reporter Chen Xitian. Subjects words abacus, charm, gives a person with spring inspire the beauty of excitement, a lot of people could not bear to release, the fast reading party strong attraction. In the title of Wing Chun, a poet in the Tang Dynasty, written by Li He’s poem “Jiangnan Prefecture’s December Music of March”, the author reports that Comrade Deng Xiaoping inspected Shenzhen and accelerated the pace of the reform so that the title achieved a high degree of harmony and unity , Is a rare excellent communication. The attractiveness of an article and the social effects it produces are of course the most important, but the title also plays a very important role. Even the best content, but also to read the article to understand, but how can a magnet like a catches the reader at once, attractive read carefully, the title of the merits of the key.