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本文汇总了1973年至今国外广告幽默化在40年中的主要研究成果。国外的广告幽默化研究主要经历了效果研究时期、理论研究时期、理论成熟时期和跨国界研究时期这四个阶段。
This article summarizes the main research results of humorous foreign advertisements from 1973 till now in 40 years. Foreign humorous advertising research mainly experienced the effect of research period, theoretical research, theoretical maturity and cross-border research period of these four stages.