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总部经济提出邮政营销新课题在全球经济一体化迅速发展,企业规模不断发展壮大,信息技术支持企业生产的背景下,一种新的经济模式——“总部经济”应运而生。所谓总部经济,是指某区域由于特有的资源优势吸引企业将总部在该区域集群布局,将生产制造基地布局在具有比较优势的其他地区,而使企业价值链与区域资源实现最优空间耦合,以及由此对该区域经济发展产生重要影响的一种经济形态。
Headquarters economy put forward a new topic of postal marketing Globalization in the rapid development of economic integration, business continues to grow and develop, information technology to support the production of enterprises in the context of a new economic model - “headquarters economy” came into being. The so-called headquarters economy refers to a region due to the unique advantages of resources to attract enterprises to headquarters in the region cluster layout, production and manufacturing base layout in other areas with comparative advantages, and make the enterprise value chain and regional resources to achieve the optimal space coupling, And thus an economic form that has an important impact on the economic development in the region.