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引言:在这个乱花渐欲迷人眼的时代,品牌传播面临着成本与效果的抉择,很多品牌虽然做了,但给消费者的感觉却不疼不痒,导致广告费用石沉大海……随着2015年新年钟声的敲响,各路豪强品牌开启了新一轮的综艺之战,立白乘着《我是歌手》强势回归,伊利豪掷2.5亿搭载《最强大脑》,这两档周末综艺大片也不负广告主所望,播出后几分钟便攀登收视榜首。在这个有钱就能任性的时代,以大投入获得大影响的方式已经众所皆知。可是,2015年即使会有上百档电视综艺栏目,但现象级栏目却少之又少,广告主又该如何选择和操作栏目资源?
Introduction: In this era of fickle and charming eyes, brand communication is faced with the cost and effectiveness of the choice, although many brands do, but to consumers feel it does not itch, resulting in advertising costs ... With 2015 New Year’s bell ringing, various brands Haoqiang opened a new round of variety war, Li Bai riding “I am a singer” a strong return, Erie throw 250 million equipped with “the strongest brain”, these two files weekend Variety blockbusters also live up to advertisers look forward to, broadcast a few minutes after climbing top ratings. In this era of wealthy and self-willed, it is well-known that the means of gaining big influence from large investments. However, even if there are hundreds of television variety shows in 2015, there are only a few phenomenal levels of advertising. How should advertisers choose and operate column resources?