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2011年以来基金销售渠道逐步多元化,独立第三方销售公司、外资银行、保险公司、期货公司相继获得基金销售的资格,2013年众多电商也成为基金客户和资金的重要引入接口,将基金销售的“渠道战争”推向高潮。2007年以来,银行渠道一直主导整个基金销售市场,占据基金销售金额的60%以上,基金公司直销占比30%左右,券商渠道占比不足10%。但2013年支付宝与天弘
Fund sales channels have been gradually diversified since 2011. Independent third-party sales companies, foreign-funded banks, insurance companies and futures companies have been eligible for fund sales. In 2013, many e-commerce providers also became important importers of fund clients and funds. The fund sales “Channel war ” to the climax. Since 2007, the bank channel has dominated the entire fund sales market, accounting for more than 60% of fund sales, fund companies accounted for about 30% of direct sales, brokerage channels accounted for less than 10%. But in 2013 Alipay and Celestica