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车贴标语是汽车文化与语言相结合的产物。个性化的车贴标语为车主提供了表达情感的交流平台,同时也成为了社会文化心理的管窥镜,从中可以看出整个社会的文化心理与价值取向。近些年来,随着我国汽车行业的发展,车贴随着私家车的普及而逐渐风靡我国各大城市,这些个性车贴标语图文并茂,语言丰富,其提示与娱乐作用,与时俱进地反映了目前社会的文化心理。本文从车贴的类别出发,对这些车贴标语进行分析后,也对所体现的社会文化心理作了比较详细的阐释。
Car stickers slogan is a combination of car culture and language products. Personalized car stickers for the car owners to provide a platform for the exchange of emotions, but also became a social and cultural psychology of the pipe, from which we can see the whole society, cultural psychology and value orientation. In recent years, with the development of the automobile industry in our country, car stickers have gradually swept the major cities in our country with the popularization of private cars. These personalized car stickers with illustrations, rich language, and their prompt and entertaining functions, reflect with the times The current cultural psychology of society. This paper, starting from the category of car stickers, analyzes the car sticker slogans, and also gives a detailed explanation of the social and cultural psychology embodied.