论文部分内容阅读
NBA球鞋市场总是这样——各领风骚三五年七八十年代,NBA是匡威的天下,NBA球员不管球技如何,脚下一水的全是匡威的帆布鞋。就连当时的联盟标兵“大鸟”伯德与“魔术师”约翰逊也不能免俗,纷纷地充当起了匡威的品牌代言人。当时的NBA以此二人马首是瞻,好像蹬上了一双匡威鞋,就与此二人站到了同一战壕,并沾沾自喜地以此为荣。所以,当时的匡威鞋几乎垄断了NBA85%的市场,是球鞋市场上当之无愧的龙头大哥。这种情况一直持续到1985年。
NBA shoes market is always the case - the leading position In seventy or five years of the seventies and eighties, the NBA is Converse world, NBA players no matter how skill, the foot of a water is all Converse canvas shoes. Even the Union’s pacesetter “Big Bird” Byrd and “Magic” Johnson can not be free, have played a converse brand ambassador. At that time, the NBA took the lead of both men as if they had stepped on a pair of Converse shoes and stood on the same trenches with both of them proudly proud of it. Therefore, the Converse shoes almost monopolized the NBA85% of the market, is a well-deserved leader in the sneaker market big brother. This situation lasted until 1985.