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中小企业已成为中国经济新的增长点,也是解决就业的重要力量,在国民经济中起着举足轻重的作用。能否保持中小企业的持续健康发展,对于确保我国国民经济整体增长目标具有至关重要的意义。但是,目前中小企业的经济增长主要体现在数量上,而数量型经济增长达到一定程度时就会停滞不前,不利于国民经济的持续发展。因此,中小企业要实现其突破性发展,不仅要靠数量型增长,更重要的是靠质量型增长,而实现质量型经济增长的方式之一,就是实施名牌战略。
Small and medium-sized enterprises have become a new growth point for China’s economy and an important force for employment. They play an important role in the national economy. Whether we can maintain the sustained and healthy development of SMEs is of crucial importance in ensuring the overall growth target of our national economy. However, at present, the economic growth of small and medium-sized enterprises is mainly reflected in the quantity. When the quantitative economic growth reaches a certain level, it will stagnate and is not conducive to the sustainable development of the national economy. Therefore, to achieve its breakthrough development, SMEs must rely not only on quantitative growth, but more importantly, on the growth of quality, and one of the ways to achieve quality-oriented economic growth is to implement the brand-name strategy.