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快时尚风暴席卷中国,从盲目跟进到理性思考,中国快时尚产业逐渐成熟并发展起来。本土作战,中国快时尚品牌和国际快时尚品牌的区别在哪里,又要以何种方式应对劲敌?五一前后,优衣库在全国同时开了11家新店,不论是消费者还是服装企业再次将目光聚焦在国际快时尚品牌上。其实,从今年年初开始,ZARA、H&M、MANGO和优衣库等国际快时尚品牌就加快了占领中国市场的步伐。一座座双层大店,一扇扇通透的落地窗,吸引着无数年轻男女的心。渠道圈地运动欠谨慎自几年前ZARA在上海南京西路开了首家旗舰店以来,快时尚的
Rapid fashion storm swept through China, from blind follow-through to rational thinking, China’s fast-fashion industry has gradually matured and developed. Local combat, fast fashion brand in China and the international fast fashion brand where the difference, but also in what way to deal with rival? Before and after May 1, UNIQLO in the country also opened 11 new stores, both consumers or garment companies look again Focus on the international fast fashion brand. In fact, from the beginning of this year, ZARA, H & M, MANGO and UNIQLO and other fast fashion brands to accelerate the pace of occupation of the Chinese market. A large double-storey, a fan-permeable floor-to-ceiling windows, attracting countless young men and women’s heart. Channel cautious campaign since a few years ago ZARA in Shanghai Nanjing Road opened its first flagship store since the fast fashion