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近年来,温州日报就成就报道如何做到可亲、可感、可信,走近读者,打动人心,引起共鸣作了积极的探索,形成了深入挖掘地方新闻资源,使成就报道在题材上突出一个“重”字,内容上注重一个“特”字,选材上要求一个“近”字的报道思路,获得了较好的宣传效果。一、挖掘地方新闻资源要选重大题材成就报道必然会涉及重大问题,优势在“重”,难点也在“重”。能不能回答现实社会人们所关注的一些重大问题,能不能引起读者的关注,这是成就报道的一个基本着眼点。本报在实施成就报道时,首先在选题上切实把握,把它放在改革开放的大背景上去透视,把那些能反映温州政治、经济和社会生活发展变化的重大题材比较筛选出来,形成
In recent years, Wenzhou Daily made an active exploration on how to be successful, sensible, credible, approached readers, touched hearts and resonated with achievements, and formed an in-depth exploration of local news resources so that achievement reports are prominent on the subject matter A “heavy” word, focusing on the content of a “special” word, material selection requires a “near” word coverage ideas, access to better publicity. First, to tap the local news resources to choose a major theme Achievement reports will inevitably involve major issues, the advantages of “heavy” difficulties are “heavy.” Whether or not we can answer some major issues of concern to the real society can arouse readers’ attention is a basic point of achievement coverage. When carrying out its achievements, the newspaper first of all practically grasped the topics and put it on the general background of reform and opening up. The major themes that reflected the development of Wenzhou’s political, economic and social life were compared and filtered out to form a