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在当今国际竞争中各国更加重视文化软实力的竞争。“西方马克思主义”的鼻祖安东尼奥·葛兰西提出的“文化领导权”理论,强调如何在文化领域和日常生活取得领导权,进而从更多层面来赢得广大民众支持,促进民众的文化自信和文化自觉,巩固马克思主义意识形态的领导权。由于西方资本主义国家在全球化浪潮与新科技革命的强劲推动下,利用自身经济和科技的巨大优势,对我国进行广泛、深层次的文化渗透。因此,如
In today’s international competition, all countries pay more attention to the competition of cultural soft power. “Cultural leadership ” theory put forward by Antonio Gramsci, the originator of “Western Marxism,” emphasizes how to gain leadership in the field of culture and daily life so as to win the support of the general public from more levels and promote the public Cultural confidence and cultural awareness, and consolidate the leadership of Marxist ideology. As western capitalist countries, driven by the tide of globalization and the revolution of new science and technology, make use of the great advantages of their own economy and science and technology to carry out extensive and deep cultural infiltration into our country. So, for example