论文部分内容阅读
中国挖掘机行业2011年全年销售数据显示,三一挖掘机全年销量达20 613台,市场占有率为12.3%,高出小松0.3个百分点,居行业第一。这是各大外资品牌盘踞中国挖掘机市场二十余年来,中国本土品牌首次突破重围获得第一,颠覆了中国挖掘机市场外资品牌独大的格局。我们不禁要问,是什么使三一重机从低迷的行业形势中强势突围?
According to the 2011 annual sales data of China’s excavator industry, SANY excavators sold 20 613 units a year with a market share of 12.3% and 0.3% higher than that of Komatsu, ranking the first in the industry. This is the major foreign brands entrenched in the Chinese excavator market for more than 20 years, the Chinese brand breakthrough for the first time to gain the first to subvert the Chinese excavator market dominated foreign brands. We can not help but ask, what makes SANY one strong break from the downturn in the industry situation?