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从数字电视地面传输标准独立出来的手机电视标准,一段时间以来诸多纷争,最终谁能获胜?也许市场才是决定标准的关键。随着数字电视地面广播传输标准正式公布,长达5年之久的数字电视地面传输标准之争正式告一段落。2006年10月24日,国家广播电影电视总局正式颁布了自主研发的移动多媒体广播行业标准(CMMB),也就是通常所说的手机电视标准,并从当年11月1日起实施。但这一举措并未结束中国手机电视领域的标准大战,国家标准的缺失仍然让相关厂商踌躇不定,一场牵涉到国家标准的酣战仍在上演。广电总局所颁布的 CMMB 仅为推荐性行业标准,并非国家标准,最终是否能够成为“国标”而得以广泛应用仍未可知。诺盛电信预计,2008年中国手机电视用户数将达到5220万户,市场规模约13亿元,此后,经过两年的高速增长,2010年中国手机电视用户数将达到9750万户,市场规模约24亿元。巨大的市场前景让广电和电信两大系统在手机电视最根本的标准问题上相持不下,且竞争有愈演愈烈之势。
From the digital television terrestrial transmission standards independent mobile TV standards, a lot of disputes over time, and ultimately who can win? Maybe the market is the key to determining the standard. With the digital television terrestrial broadcasting standard officially announced, up to 5 years of digital television terrestrial transmission standard battle officially come to an end. On October 24, 2006, the State Administration of Radio, Film and Television formally promulgated the independently developed Mobile Multimedia Broadcasting Industry Standard (CMMB), which is commonly referred to as the mobile television standard, and was implemented from November 1 of the same year. However, this measure has not ended the standard battle in the field of mobile TV in China. The absence of national standards still leaves the manufacturers concerned to hesitate. A pitched battle involving national standards is still being staged. The CMMB promulgated by SARFT is only a recommended industry standard, not a national standard, and ultimately whether it can become a “national standard” is widely used still unknown. Norson Telecom predicts that in 2008, the number of mobile TV subscribers in China will reach 52.2 million with a market size of about 1.3 billion yuan. Since then, after two years of rapid growth, the number of China’s mobile TV subscribers will reach 97.5 million in 2010, with a market size of about 2.4 billion yuan. Huge market prospects so that radio and television and telecommunications systems in the two most fundamental standard cell phone TV stalemate, and the competition has intensified the trend.