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随着商品经济的发展,产品的包装设计越来越为商家和消费者重视,包装本身的商品性也愈发显著。目前我国的包装设计尚处于发展阶段,存在着过度包装的问题,在文化意蕴、审美及用户体验等方面也差强人意。本文以国内市场上悄然兴起的茶具包为例,通过对其功能、造型、材质及设计理念的简要分析,探讨此类产品对当下国内包装设计在使用的可持续性、文化元素的运用及用户体验方面提供的积极的启示和借鉴。
With the development of commodity economy, product packaging design more and more attention for businesses and consumers, the packaging itself is also increasingly significant commercial. At present, China’s packaging design is still in the development stage, there is the problem of over-packaging, cultural connotation, aesthetic and user experience is also unsatisfactory. In this paper, the quiet rise of the domestic market, tea bags, for example, through its function, shape, texture and design of a brief analysis of the current domestic product packaging design in the use of sustainability, the use of cultural elements and users Positive Inspiration and Experience Provided in Experience.