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社会文化环境是对一个社会的民族特征、风俗、习惯、语言、意识、道德观、价值观、教育水平、社会结构等的总称。国际市场广告是指企业为了开拓国际市场、引导需求、促进销售、而利用一定的技术、艺术和心理手段,通过一定的媒体,向特定的对象宣传报导其商品和劳务的一种方式和营销活动。由于世界各国生活习惯和风俗、教育水平和语言文学、宗教信仰与价值观念等各不相同,反映在广告宣传上也有很大的差异。对同一则广告可能具有不同甚至相反的态
Social and cultural environment is a general term for a society’s national characteristics, customs, habits, language, consciousness, moral values, values, educational level, social structure and so on. In the international market, advertising refers to a way in which enterprises advertise certain goods and services and marketing activities through certain media through certain media by means of certain technical, artistic and psychological means in order to explore the international market, guide demand and promote sales. . As living habits and customs of all countries in the world, levels of education and language and literature, religious beliefs and values vary, there are also significant differences in advertising. The same ad may have different or even the opposite state